A Hungered Awakening. Embedded is Reopening

Embedded Is Reopening

New collections are debuting alongside a few returning pieces from the archives that simply wouldn’t let me leave them behind.  While some say the past lives only in the mind, I seem to want to breathe mine into fabric.

And so the return of Embedded is inspired by the memories and moods that haunt me in the best ways: the strange beauty of Vegas at golden hour, driving through traffic while a certain song makes me smile that kind of smile that ruins my mascara a little, watching a campfire in soft focus, knowing that just beyond the flames, the darkness holds  something untamed, tangled sheets with the phantom of cologne close by, light-shifting images slow dancing along the walls, and the rare days when I hear thunder split the sky and run out to catch the rain hitting against the desert floor.  If that sounds like too much, I have so much more.

Within the echos and imprints that I've never forgotten are the colors that make them all come back to life. Nicotine gold sunsets, hypnotic smoke and flicks of amber, grey blush after storms, and ink-stained tears are just a few of the chromatics I'm now intimately involved with. 

Some collections feel sunbaked and a little storm-worn. Others are earthy, organic, and darkly romantic. And then, of course, a few pieces that exist solely to flirt shamelessly with color, carrying the teasing spirit still woven into the younger years of the brand.

And because I’ve never been attracted to overly polished spaces or perfectly tucked corners, the bedding is meant to feel slept in, then casually pulled together again in the morning. Effortlessly, with a touch of beautiful disorder. The kind of bedding that encourages cancelling plans.

I’m so excited to open Embedded again and share these collections with you. I hope you find pieces that feel personal, atmospheric, and impossible not to dream in. The kind of bedscape you can’t wait to return to, night after night. 

Preferably barefoot.

And slightly distracted by someone handsome.

The Years Between

The truth is, Embedded didn’t disappear because I stopped loving it. The years just settled into a different rhythm.

For a little while, life felt almost like moving to a foreign country.  New relationships, new landscapes, and new ways of living, all so beautifully unfamiliar, occasionally humbling, and deserving of my full attention.

Then came the pandemic, and with it, the unexpected thinning of the material resources I had so carefully built the brand around.

And when I was finally ready to return, I discovered I had lost my domain name. Someone else had claimed it and, oh my heavens, years of work on my website were gone.  The whole thing felt uncomfortably similar to wanting to rekindle a romance and then discovering your number no longer goes through. Ouch. Well... this is devastatingly inconvenient.

Then one day, ever-so casually, I checked again and guess what? The domain was available again. So just like that, with a click of a finger, I bought it back.

So began the season of my French-tipped nails tapping open browser after browser, reacquainting myself with technology, rediscovering passion and falling in love with it all over again.

Little by little, I began again, envisioning new designs, gathering new materials, relearning the shape of the project, and stitching things back together where the seams had come undone, leaving just enough frays of the original Embedded a little bit exposed.

Like a girl who tripped running and tore open the knees of her jeans, perhaps some things were always meant to be worn a little differently after a fall.  Because the truth is, I wasn’t trying to recover a pristine version of Embedded frozen in time.  But I think I wanted the feelings back, and the memories, and that younger hunger of the brand.  I wanted to live life in new-love color again and then exhale it into fabric.

So I suppose this confession will not surprise you: I remain deeply impassioned by memory.  And maybe that’s why I find myself loving Embedded put back together this way, carrying just enough of her genesis to recognize what made me fall for her in the first place… along with that little bit of beautiful chaos I adore so much.

And now, after all of that… I’m ready to open the doors again.

So here she is.

Gosh, I’ve missed her.